Hello my friend and welcome, today is a very special day because I am going to break down a simple technique that every network marketer needs to know about truly making it online in today’s world of MLM and Network marketing. This is especially true if you are doing your business online and trusting the internet to be your way of gathering new prospects.
Generic/Attraction Marketing is the key:
Now lets break this down so that you can fully understand what I mean.
When and if you are marketing your primary business online… especially if it’s a niche business like Coffee or Juice or Pills, Potions and lotions, you are categorizing your market and your traffic will be very small. The reason being is because people looking for any niche market are going online and typing in for example: Coffee business, or Juice business into google right? and they may possibly find your website if you are optimizing it or doing some sort of PPC campaign with Google or Yahoo. This is absolutely bad. Don’t worry I used to do the same thing and today I am going to show you what I and the top earners online are doing to explode the traffic and build massive amounts of leads and relationships that WILL POTENTIALLY BE IN YOUR BUSINESS… You just have to do it the right way. OK?
Your first lesson:
The number one key fact in this industry is to build a list of qualified people that are actually finding you and giving you their information. So what is the best and only way to do this?
You MUST have a GENERIC capture page online so that you can target not just one niche group of searchers but you can target everyone. Let me give you and example: For instance if you lead with a capture online that is offering VALUE or TRAINING for instance, then you have just opened up yourself to the entire industry of network marketers that are online and actively searching for ways to build their business. So lets say for example that you have a lead net pro capture page ( this is one strategy that I use). Well I can’t think of anything more valuable to offer other network marketers than a tool that generates thousands of leads at the push of a button, not to mention that it comes with a platform that you can contact them all within minutes of generating the lead. Now you have just offered value to many different network marketers no matter what company they are in, WITHOUT PITCHING YOUR PRIMARY BUSINESS. Notice that doing it this way, everyone is a prospect and you are able to contact and build a list of hundreds if not thousands of people in this industry that you now have on your list and can contact them about your business by simply sending them an email and inviting them to an online webinar or conference call. You now have potential prospects for your business that actually came to your website ( YOUR GENERIC WEBSITE) and put their information in and asked you to show them your training or your tools that they need to build THEIR BUSINESS.
SO what have we really done here, we have put ourselves into the mentor group or online trainer group… or just simply in the tool business all at the same time of building that primary MLM company that you are so passionate about right? the best part is that when you offer people things of value like lead net pro, you not only gain a new prospect for your list to contact about your business at a later time. You also have the potential of earning a $300 dollar commission from that prospect without ever opening your mouth about your business. Pretty cool huh?
This is what really opened my eyes about the online industry and when I started leading with a generic capture page that offered either a tool or training… YOU KNOW! something completely unrelated to my niche business, then I was able to contact and build relationships with thousands of people and not actually annoy them by saying, ” Hey Bob my business is better than your business why don’t you come and check it out. NO NO NO
We have to stop leading off with our business. I mean when your dating your wife or potential wife. Do you ask her to marry you on the first day? of course not. So why should it be any different than building a business. It’s all about relationships and it’s always BEEN about relationships in this industry. If you gain a prospects trust first by offering them something they need at the present time, other than trying to recruit them into your business first, you will gain a true sense of respect from your prospect and you will bring many of your prospects into your primary business later on because you took the time to give them real value of something they needed and wanted at the present time. Then you can sponsor as many people as you want because you have lead in the right way and your prospect has been introduced to you as a leader and someone that can show them how to build THEIR business better.
So in closing if your serious about building your network marketing company, then you have to have a system online that will capture many prospects from many different companies. Remember these are the best prospects to have because they are already sold on the industry and are just looking for a better way. So why don’t you be that person and make it happen for them, at the same time you can make a killing selling them things they need that will help them build their business. Once again by doing it this way you have now positioned yourself as a leader and not just another MLMer that is trying to recruit them into your business. Remember they already have a business that they are trying to build, so by you pitching them another network marketing business it just doesn’t make sense. They are already trying to build a mult person organization and this just usually turns people off especially when they have not even gotten a chance to know you yet.